Corporate Vision - Dedicated to being a world leader in new materials suppliers and application technologies


In strategic positioning
The company is committed to becoming a world-class leather supplier, integrating the comprehensive resources and advantages of the company's marketing, technology, services, management and culture, and building an organization centered on customer service - product development - providing system solutions. Implementing a competitive strategy based on individualized services, achieving the company's first domestic brand, occupying the highest domestic market share and having a strong international competitiveness.
In employee development
The company adheres to the employment principle and management philosophy of “taking morality first and making the best use of talents”; “identifying the company, identifying the self, and moving in harmony” as the common code of conduct for employees has formed the basic connotation of “equality, justice, innovation and democracy”. The organizational ethics, "dedication, communication, self-discipline" is the leading paradox of the basic connotation, enhance employees' sense of responsibility, communication skills and collaboration skills, promote teamwork spirit, and achieve the human resources management objectives of "developing enterprise development people".
Our dream is
With the core of “promoting progress for the industry” and “working together to create and share results”, we will build cooperative enterprises, technology enterprises and innovative enterprises. Strengthen organizational development, improve organizational efficiency, activate organizations, and activate employees. Produce first-class products, provide first-class services, build first-class brands, cultivate first-class talents, build first-class enterprises, and make first-class contributions.
Our guiding principle is
"People-oriented, honest-oriented" corporate ethics and "scientific and technological leading" scientific research spirit, seeking the progress of the industry, creating value for the society, contributing to the nation, working hard for the development and happiness of employees, providing customers with quality technology Services and high-tech products to promote customer development.